The Pride

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Welcome to the Pride!

We’re so glad to have you – and know you have some questions. If I haven’t answered all of your questions here, please reach out via the Contact page.

Basics: About the Pride
Q: Who are we?
A: We are a small smart-up that believes that we can end sexual harassment on a systemic level by ending it at an individual level.
Q: What is The Pride?
A: Oh, you mean the system? Sure. The Pride is a system of hardware and smartphone app (iOS only for now) that makes it easy for you to get a perfectly timed phone call or personal interruption.
Q: But how?
A: You press the button on your Nala (the hardware). The app – assuming you’ve set it up in advance and that you haven’t logged out from it – takes care of the rest.
Q: But why wouldn’t I just use an app?
A: You can. But that means having your phone out, open, and the right app open. All of which means you take your eyes and attention away from the situation. This way, it all happens automatically, without distracting you.
Q: How do I get started?
A: Download the “The Pride App” from the App Store.
Q: My phone battery died/I don’t have my phone with me. Can I use someone else’s phone?
A: No. Your device is linked to your account, which is on your phone, and your phone does all the communicating with your Pride. So your phone has to be working and have battery for The Pride to work. You could, I suppose, log into your account on your friend’s phone and pair your device to it, but then your friend won’t be able to use her account.
Q: I don’t have cell service. Will The Pride work?
A: The request for help will be sent if you have any small amount of service or are using WiFi. However, without cell service, no one will be able to call you back to help you.
Account Setup
Q: Why do I need an account?
A: Your account is where we save all your contact information, as well as that of the people you want to contact in case of emergency. In the future, it will also be used for some other capabilities, but for now, it’s all pretty basic.
Q: Do I need to use my real information?
A: Yes. At some point, as we expand the capabilities, we will be verifying all identities to make use of the greater Pride Community. It’s done to keep you, as well as the rest of the members of the community, safe from would-be predators.
Q: What’s with the pronoun options? (Or, my preferred pronoun isn’t here)
A: The Pride is an inclusive organization, and we want to make sure we address you properly. Choose whichever one closest represents your preference. If we missed one (or a combo), please let us know so we can update the list on our next release.
Q: Why do you need a photo?
A: Right now, we don’t. This is another part of the “we’ll need it some day, so we built it to start” functionality. One day, it will all be clear.
Pairing Your Nala to Your Phone
Q: How do I pair my Nala to my phone?
A: After you complete the your basic account setup and add your photo (or skip over that), the setup process will automatically give you the opportunity to pair the device. Just select My Pride from the list of available devices. (Note: if there are several in your immediate area, more than one will show up, so we suggest making sure there aren’t any other Nalas around when you do it.)
Q: I paired my Nala to my phone through the regular Bluetooth settings, and now it doesn’t show up on my Dashboard. How do I fix that?
A: You have to go into your Bluetooth settings and have your iPhone “Forget This Device”. You can find detailed instructions on this here.
Q: I bought a new device and want to add it to my account. How do I do that?
A: Adding a new device outside of the usual account setup process is easy. Open the account, log in (if necessary), and click on the menu in the upper left. Choose Devices, and then select the new one from the list.
Q: Can my app be paired to more than one device at a time?
A: No. So if you have multiple devices, you’ll have to repair every time you switch. Luckily, it’s easy and only takes a few seconds.
List Setup
Q: What are the lists?
A: The lists tell us who to contact when you press your Nala. Your default list is the only one we contact. You can change your default list at any time by going in to your dashboard and choosing “My Lists”.
Q: Why do I need more than one?
A: You may not. But maybe you do. If you go to school away from home, you might want separate lists depending on where you are. If you are going on dates, you might want a separate, smaller contact list for that. If you work, you might want to have a few coworkers who can help when you’re at work. Use them however you want.
Q: How many can I have?
A: Four. Each list can have up to 5 people.
Q: Can I put the same person on more than one list?
A: Yup. All the lists are totally flexible to you and your needs.
Q: What’s a safety word?
A: Your safety word is something you say to the person who calls you, to alert them that they should call 911. It should be something easy to remember and to work into conversation, but not so easy you’ll use it in a normal conversation (and chance mis-alerting them). I suggest using a person’s name, since that’s always easy to work into conversation, but not the name of someone you would commonly talk about. If you have a pet with a human-sounding name, that’s what I recommend.
Q: How do I know which list will be contacted?
A: Your default list will be contacted. When you open the app (and are signed in), the first screen you see will tell you what your default list is. It will also show you what mode you’re in – SMS Mode means you will be contacting your list, not just getting an automated phone call.
Q: How do I switch lists?
A: When you open the app (and are signed in), the first screen you see will tell you what your default list is. To switch, select the menu in the upper left, choose “My Lists” and select a new default. You can also use this function to change who is on your lists, your safety word, and your note to them.
Q: Do people know they are on my list?
A: When you add someone, we send them a text message, and provide them an opportunity to opt out. If you remove them, they do not know.
Using Your Pride
Q: How do I engage The Pride?
A: Press the button on your Nala. Assuming your account is set up and running, that’s it. You do have to really press it – we didn’t want it to press too easily so if it’s in your bag you don’t set it off when you don’t want to.
Q: What is the Ringtone option?
A: Sometimes, you just want a phone call, and don’t need to interrupt your friends and family. Clicking on this option gets you an automated phone call instead of a call from your list. You can store the number in your phone book – it should always come from the same number. When you answer, you’ll get an error message, but that’s ok. You still have the phone call you need to end the interaction with the other person.
Q: How do I know which mode I’m in?
A: In your dashboard, look to see which is highlighted: SMS or Ringtone. It’s that easy.
Q: How do I cancel the request?
A: You have 15 seconds after pressing the button before your request goes out to your list members. You can cancel it by pressing the Cancel button. After that, the alert goes out, but you can (and should) still) cancel the request when you are safe by pressing the button.
Battery Issues
Q: How do I charge The Pride?
A: You don’t! We decided that the last thing we all need is yet another device to remember to charge. So we are using a standard watch-type of battery that gets changed every 4-6 months (depending on use) instead.
Q: When do I change the battery?
A: The battery should last about 4 months, depending on use and other factors. Your Nala will beep when the battery needs to be changed. But if you don’t hear it, how do you know? There are a few ways to check. Open the app. Is it still showing paired to the phone? Then there’s at least some battery left. Want to verify? Switch to Ringtone mode, press the button, and see if you get a call.
Q: How do I change the battery?
A: The battery is easy to change, and shouldn’t take more than a minute or two. Take off the sleeve (if you have one) and remove it from your keychain (if it’s on one).

  1. Open the device. At the bottom, you’ll see a little notch. Use your finger nails to separate the top from the bottom (some devices are easier than others – I haven’t yet figured out an easier way, though).
  2. Remove the piece with the battery in it
  3. Slip the battery out of its holder.
  4. Push a new battery in.
  5. Put the piece back into the top of the device, the same way it had been in.
  6. Click the two parts of the case back together.
Q: What battery do I need?
A: C-2032 (or any members of the family – CR-2032, etc). It’s a standard coin battery that you can get online or at most drug stores.
Other Issues
Q: My device is beeping! Make it stop!
A: The most common time for your device to beep is to let you know that that’s no longer paired with your phone, usually because they are too far away from each other. It should stop beeping after about 30 seconds. But remember: if they are too far apart to be paired, pressing the button on your Nala won’t send a message to your friends and family, so keep them within a few feet of each other as much as you can.
Q: The Pride didn’t give the right location to my friends. What’s going on?
A: There are a few things that can interfere with GPS working right. First, make sure you have GPS on your phone turned on all the time. If you don’t, it will send the last known location. Second, being inside a building can make it hard for the satellites to figure out where you are. And third, unfortunately, tall building in cities can mess with your location information too. Unfortunately, there’s nothing we can do about the weaknesses of GPS, though we are actively looking for other options.
Q: This, that, or something else isn’t working right. What do I do now?
A: That’s a great question. And one I can’t answer right now. But contact us, and we’ll figure it out together. We’ve tried to fix everything we could before we released the system, of course, but I’m sure you’ll find things we missed. It is our plan, our intention, to make sure you are happy with The Pride, so please be patient with us, and we’ll do our best to make sure you have the system you paid for.
Q: I have an idea! You know what would make this better???
A: We have lots of ideas, too. But we’d love to hear yours. Please contact us and let’s talk.
Q: What’s with the sleeves?
A: Sleeves can be used for a few different things: adding more color, being able to slip it on your watch band, or putting it on a lanyard. It also gives a bit more cushioning against accidental presses.
Q: Are there any other designs?
A: Right now, we have lots of color options, but only 1 design. We’ll come out with more designs in the future.
Subscription Options
Q: What do I get with a subscription?
A: Everything you’ve had for the first 6 months of the service. After 6 months, if you choose not to subscribe, you’ll have more limited options, but your device will still work.
Q: How much does a subscription cost?
A: $12/Quarter, $18/Bi-Annually, or $24/Annually (so, $2-4/month).
Q: Do you do group sales?
A: Of course! Contact us and let’s work out a deal.
Q: Do you donate for different causes?
A: We’re a very young startup, so our resources are limited, but we have a strong sense of giving back to our community. I make no promises, but let’s talk and see what we can work out.
Return Policy

We want you to be 100% satisfied with your purchase, and we stand by the quality of our products. Should you for any reason be unhappy with your purchase, upon product return we will issue a refund to your credit card or exchange an unsatisfactory product for an alternative item.

To ensure a timely refund:

  • Products must have been purchased directly from
    We cannot accept returns of products purchased from other retail outlets. Please return those to the store where purchased.
  • Products must be returned within 30 days of order date.
  • Please include a copy of your receipt (or a note with your order #, name, email address, phone number) and your reason for returning the product(s).
  • We cannot accept returns on damaged products.
  • Original shipping and handling charges are non-refundable (if applicable).

Should you decide to return a product for a refund or exchange please email us at